The Condom Mob – Advertising
Brief: Cesviamo (www.cesviamo.org) is an italian social network created by Cesvi, a non-profit cooperation and development organization of social utility. The basic idea of the network is very simple: you can make a bet envolving all your friends in order to raise money for social issues.
In this case, we had 3 goals: to increase the awareness of the website, to explain how the social network works turning fundraising into “funraising”, and to make people – and above all students – more conscious about AIDS, an actual and vivid issue.
Idea: So we’ve launched the biggest bet ever: the “Condom Mob” – 100 young person in a condom against AIDS!
T.Magic
Hahaha…. Wicked idea.
Who cares about this shit