The Condom Mob - Advertising
January 4th, 2010
Brief: Cesviamo (www.cesviamo.org) is an italian social network created by Cesvi, a non-profit cooperation and development organization of social utility. The basic idea of the network is very simple: you can make a bet envolving all your friends in order to raise money for social issues.
In this case, we had 3 goals: to increase the awareness of the website, to explain how the social network works turning fundraising into “funraising”, and to make people - and above all students - more conscious about AIDS, an actual and vivid issue.
Idea: So we’ve launched the biggest bet ever: the “Condom Mob” - 100 young person in a condom against AIDS!
T.Magic
2 comments
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Liam replied:
Hahaha…. Wicked idea.
January 5th, 2010 at 1:38 am. Permalink.
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Koopa replied:
Who cares about this shit
January 5th, 2010 at 4:34 pm. Permalink.
