Larger Than Life
Hyping the forthcoming Discovery Channel reality show, “London Ink,” UK-based creative agency Mother masterminded the placement of two giant, Ron Mueck-style sculptures in very public places in an incredibly effective shock and awe campaign that got word-0f-mouth spreading like wildfire. Located in the Victoria Station Tube concourse, a giant sleeping woman with her head in a photo booth awed subway goers while an enormous Speedo-clad figure “Swimming” through the grass alongside the Thames on London’s South Bank looked like a Mark Jenkins installation.
Info via Supertouch
T.Magic
